Superfans to Get Rewarded with Creative Tattoos and Body Art
#WearYourColors is one of the ways today’s soccer fans show support! Who knew your face could be a sign of commitment to your team? I guess the answer to that is a whole generation.
FANDOM SPORTS, the new app that aggregates, curates and produces fan-focused content, today announced an interactive campaign called #WearYourColors to identify and reward epically passionate sports fans.
The campaign will kick-off to coincide with the month-long soccer tournament in Russia and search for fans with the most “artistically expressive” tattoos or body art.
FANDOM SPORTS’ favorite Superfan “Mauricio” will be in St. Petersburg next month to watch his first international soccer match.
To show his undying love for his favorite soccer team, Flamengo, Mauricio endured years of visits to a tattoo artist in Brazil to permanently emblazon the Flamengo colors on the front and back of his torso. His unparalleled devotion to the team and incredible body art helped to inspire the #WearYourColors campaign.
As part of the #WearYourColors campaign, fervent fans on Androids can submit photos of themselves showcasing their team-inspired tattoo or body art to win unique prizes and tickets to soccer events throughout the year.
Current users of the FANDOM SPORTS App can email their best shots to WearYourColors@fandomsports.net. Android users can download the FANDOM SPORTS App from Google Play, register, and email photos to WearYourColors@fandomsports.net.
The first 200 fans to email in their most passionate fan photos, or who receive the most upvotes for comments within the #WearYourColors campaign, will win a free painted mask from The GameFace Company. Voting will work in a similar way as FANDOM SPORTS currently hosts its famous “FanFights.”
Two fans will be selected and matched up against one another, and fans will engage and vote on which photo they would like to see move on to the next round, ultimately crowning the “Starting 11 Superfans.”
The final Starting 11 Superfans will receive two tickets to any sporting event of their choice in the US or Canada (value $150 per ticket, based on availability).
Commercially launched in October 2017, FANDOM SPORTS taps into the primal, unfiltered passion of sports fans by providing an interactive social media platform delivered through a mobile app.
The free FANDOM SPORTS App is currently available to all Android users at the Google Play store, engages sports enthusiasts with real-time, interactive content that offers bragging rights and real-life rewards.
Source: Fandom Sports Press Release
