USYS Partners With Innovative New Tech Platform to Empower Parents and Coaches Across the U.S.
US Youth Soccer (USYS) is the largest youth sport organization in the country and registers nearly 3 million players annually. On a mission to provide world-class support, resources, and leadership, US Youth Soccer and MOJO, an innovative new education, and technology platform, announce a pioneering two-year partnership.
Los Angeles-based MOJO aims to put the magic back into youth sports by providing coaches, parents, leagues and teams with a one-stop coach-in-a-box mobile app that takes the stress and chaos out of coaching.
Starting in February, US Youth Soccer coaches and parents will be able to access the MOJO app featuring exclusive short-form videos customized to age and skill level and one-touch tools to plan fun and engaging practices.
“As you know, our vision is to bring communities together through the power of soccer, making life-long fans of the game,” said Skip Gilbert, CEO of US Youth Soccer. “Given that so many kids get their first experience in soccer through the direction of volunteer parent coaches, we truly feel that MOJO can be that tool to give those parents a leg up on making the experience fun and fulfilling. We have to do more to keep all kids connected to our sport and this will be one of many dynamic resources from our new USYS University platform.”
“With fun-to-watch content and a cutting-edge mobile app, MOJO will greatly enhance our mission to support our three million players and one million coaches and volunteers on and off the field,” said Gilbert.
“We are excited to work with US Youth Soccer and we can’t wait to help kids and parents across the country get back out on the field in 2021 and beyond,” said Ben Sherwood, Founder, and CEO of MOJO.
“We’re impressed with MOJO’s team and commitment to helping grassroots players and coaches,” said Gilbert. “Tools like these provide support at all levels of experience, helping build strong foundations for younger players and first-time coaches, while also reinforcing USYS efforts to educate, develop, and grow the developmental pipeline.”
“Whether you’re coaching or cheering from the sidelines, MOJO wants to make the youth sports experience easier and more fun for everyone,” added Sherwood, former co-chairman of the Disney Media Networks and longtime soccer coach of two sons.
The new partnership comes at a crucial time in youth sports as COVID-19 has disrupted play across the country. As the spring 2021 soccer season approaches, USYS and MOJO hope to enrich and improve the grassroots soccer experience with easy-to-use technology and world-class educational content developed by top coaches, experts and elite athletes.
The new partnership with US Youth Soccer represents MOJO’s first major agreement as it builds strategic relationships with leading youth sports organizations, clubs and teams in a variety of sports in the U.S. and around the world.