Changing Club Colors But Keeping Philosophy: SDSC Becomes SDSC Surf
Southern California is one of the most competitive areas in America for youth soccer, and Surf Cup Sports is headquartered in San Diego, America’s Finest City. Today, the national brand awareness of San Diego Surf Soccer Club and the Surf name is growing again, however the goal remains the same; to provide more opportunities for players.
Surf Cup Sports is expanding again, growing its affiliate partnership, Surf Nation, and its influence in the youth soccer landscape.
SDSC trades in its Navy and Orange for Surf Blue.
Today, the name Surf enhances its reach and reputation, partnering with one of San Diego’s highly respected youth soccer clubs, San Diego Soccer Club (SDSC). While San Diego Surf SC has always been larger with its teams competing at the highest level of youth soccer nationwide, SDSC has been a formidable competitor locally, regionally and nationally.
“Great things can happen when the walls of competition come down, and the spirit of cooperation rises.”
Brian Enge, Surf CEO
“Both Surf and SDSC have long track records of commitment to developing their players and offering the best pathways,” says Brian Enge, Surf CEO. “Together, we can create efficiencies that allow both organizations to spend more time focused on the kids and create unique opportunities and experiences for all players involved.”
“The SDSC leadership team have been tremendous leaders in the San Diego soccer community for decades,” says Josh Henderson, VP of Operations, Surf SC. “We are excited for the opportunity to work with them over the coming years. Surf SC’s mission is dedicated to creating the best experiences and opportunities for our youth soccer players and with the SDSC leadership team, we can make an even stronger impact in the San Diego soccer community.” Henderson holds a USSF A Youth License.
Based in the North County Inland area of San Diego in the communities of Rancho Penasquitos, Rancho Bernardo, and 4S Ranch, SDSC is a premium youth soccer organization that operates both recreational and competitive leagues. SDSC will rebrand their competitive teams as SDSC Surf beginning with the 2021/2022 season.
With this newly formed partnership, SDSC and Surf have committed to work together to improve player development, coaching development, organizational efficiencies, and player pathways across north county San Diego.
“We are thrilled to be involved with one of the best and most progressive youth soccer clubs in America.”
Brian Quinn, SDSC Surf Director of Coaching.
As part of Surf Nation, SDSC Surf players and families will be provided additional support both on and off the field and SDSC Surf will remain a community club and a destination for the region’s top talent.
The top players in SDSC Surf will have direct access to Surf Select, an exclusive identification program built through Surf Nation. This program offers selected players the opportunity to compete in the best international and domestic events, picking from a player pool that expands from Rhode Island to Hawaii.
“This exciting affiliation will provide SDSC with many platforms to grow and enhance what we are doing and what we strive to achieve for our players. Surf Soccer adds pathways to grow the game in San Diego and nationally and we feel this affiliation with our competitive program strengthens the development of our players all the way through to the highest level of play. Our coaches, administration staff, and families look forward to building and strengthening our club and through this unique cooperative affiliation in San Diego while continuing to maintain and develop our culture of ‘kids come first,” says Quinn.
Led by some of the most experienced, knowledgeable, and passionate soccer minds in the state, SDSC Surf will remain an independent club but will work with San Diego Surf under a shared brand to strengthen both clubs, create a collaborative soccer environment and build elite development programs for their players and coaches in the area.
SDSC Surf will be re-branding with the full support of the San Diego Surf Soccer Club, and this new partnership will offer SDSC Surf unmatched access to top-level programming in San Diego, nationwide network resources, and the premium benefits of being part of the Surf Nation program.
