A New Twist On Existing Registration Software
The marketing effort is excellent, but the questions arise on how the software will perform. What exactly is Sports Connect? Is this the fun features of Stack Sports, originally knowns as Blue Star, added to the top of Affinity Sports’ platform?
As you may remember, on August 22, 2019, Dick’s Sporting Goods sold Blue Sombrero and Affinity Sports, to Stack Sports for $45 million.
Alex Alt, Chief Executive Officer, Stack Sports said at that time that new services would be released in the fall.
Sports Connect, an integrated, Software-as-a-Service (SaaS) technology solution, is a comprehensive, one-stop-shop for sports organizations built on the core of the Blue Sombrero and Affinity Sports products.
Combined with the existing Stack Sports technology and services, Sports Connect will provide a new sports management software for the youth sports industry. One of the cool features is the integrated fan wear, no minimum orders are required. And, all orders are shipped directly to your ‘raving’ fans.
Sports Connect serves national and state governing bodies with data management and compliance services; local clubs and leagues with a full array of sport management tools and; parents, athletes, and coaches with scheduling, communication, and fundraising needs – all in one simple platform. The product suite also includes professional website design from a selection of templates.
“We are bringing together over five decades of combined sports technology experience, and the largest commitment of resources in youth sports history with the launch of Sports Connect,” said Tom Arnett, general manager, Organization Solutions Line of Business, Stack Sports.
“The goal of Stack Sports is to transform and evolve the youth sports experience — to make sports easy to manage for administrators, volunteers, coaches, and families. With our new Sports Connect platform, we’ve never been closer to achieving that goal than we are today.”
Stack Sports will ultimately service over 50 national governing bodies and associations with over 20,000 sports club.
Stack Sport will process 10 million player registrations and manage over $1 Billion in payments annually.
“Little League International has had a great partnership with our official local league technology, website, and registration partner, which has led to key innovations to help support our millions of volunteers,” said Liz DiLullo Brown, Little League Senior Vice President and Chief Marketing Officer.
“We look forward to continuing this partnership with Stack Sports, as a leader in the industry, to continue to find technology solutions to support the committed individuals that are bringing the Little League program to life in thousands of communities,” said Brown.
“We are happy to bring together two incredibly strong technology platforms under the Sports Connect platform, and to continue to lead the youth sports industry with our innovative offerings for our valued partners and customers,” said Jeff Brunsberg, chief revenue & strategy officer, Stack Sports. “Stack Sports’ customers can expect an updated look and feel to their current technology experience combined with the great service and support they have come to expect from us.”
The new tiered offering for sports teams provides something for every team, coach, manager, tournament organizer and parent including:
- Simplified Administration – with features such as transparent financial and cash flow reporting; access to team data seamlessly with Sports Connect’s Single Sign-On across the entire suite of applications and; the ability to communicate with members easily through Stack’s integrated team app and messaging tools
- Unified Compliance – which automates coach compliance, training, and background checks, and shares completion status with member organizations. This level helps save time validating membership IDs and status with integrations to major governing bodies and it helps reduce exposure to liability and risk of lawsuits without lifting a finger.
- Personalized Touch – the top-notch offering provides all of the features of the previously mentioned levels with the addition of one-on-one onboarding to get users up and running immediately. In addition, it provides extended customer support hours so teams can call, email, or chat when and how it’s convenient for them. All of this comes with additional training and managed services.
Source: Press Release