Minnesota United Announces Partnership With SeatGeek
SeatGeek will serve as the Official Fan-to-Fan Ticket Marketplace for Minnesota United as the 2017 MLS season heads into its third month of play. MNUFC joins Sporting Kansas City and the Portland Timbers as one of the first clubs to adopt SeatGeek’s ticketing product.
MLS Soccer News: Minnesota United FC has announced that SeatGeek will become the club’s Official Fan-to-Fan Ticket Marketplace starting with the 2017 season and will become the club’s Official Ticketing Provider in 2019.
The news follows the July 2016 partnership that made SeatGeek the Official Ticketing Partner of Major League Soccer.
SeatGeek’s newly launched primary ticketing platform, SeatGeek Open, is built on the open architecture and principles of cutting-edge technology businesses. The SeatGeek platform will allow Minnesota United not only to sell match tickets online or through SeatGeek, but also via any site or app of the club’s choice. This functionality — historically uncommon in the ticketing market — will allow for Minnesota United fans to buy tickets directly from the club in any number of places across the web or social media.
“We have been working to optimize the fan experience during our first season in MLS,” said Dr. Bill McGuire, the managing partner for MNUFC. “The open ticketing system and related options offered by SeatGeek are consistent with our vision for a great fan experience – both for this inaugural year, as well as for the future in our soccer-specific stadium being built in St. Paul. The fan base is growing and diversifying, and we believe that this system will make ticket sales easier and more efficient for everyone, and will also provide the the best ticket buying and management tools for our younger, digitally-connected fans.”
The SeatGeek Open platform will also eliminate fraud by opening up ticket resale verification to third parties. The SeatGeek Open platform will make ticket resale verification technology widely available to other resale sites, enabling Minnesota United fans to securely buy or sell tickets on the platform of their choice with authentic verification.
SeatGeek will also bring a range of unique features to Minnesota United that will make it easier for the club’s fans to access and manage their game tickets. The mobile experience offers an innovative process for fans to buy or sell tickets on their smartphone, use their mobile phone for game entry and easily transfer tickets to friends via text or through the SeatGeek app.
One of two expansion clubs added to Major League Soccer in 2017, MNUFC and its young, talented roster have received a very warm welcome from fans in its inaugural season.
“We couldn’t be more thrilled to be partnering with one of the most exciting new clubs in MLS,” said SeatGeek Co-Founder Russ D’Souza. “We know the SeatGeek platform will give Minnesota United supporters easy access to matches and help the club reach more fans as it continues to grow its strong soccer brand.”
