Microsoft’s First Digital Sticker Album Where Fans Are In Control
The ‘Fan Sticker Album’ has been debuted in the Santiago Bernabéu Stadium and Bale, Chicharito, Marcelo and Sergio Ramos, players in the first-team squad were there.
With the goal shared by Real Madrid and Microsoft, technological partner of the club, of placing supporters in the center of the sport experience, this unique initiative has had the participation of thousands of Real Madrid fans from 118 countries, who showed their passion for Real Madrid uploading photographs during two weeks to www.connectyourpassion.com. This project, which has been communicated by tens of Microsoft social media accounts in different countries, has got more than a million Facebook likes and more than a million and a half reproductions of its spot.
Microsoft and Real Madrid chose amongst thousands of participants the 12 stickers that showed best what the Real Madrid values are. The creators of the selected images, everyone from a different country, had the chance to speak with Bale, Chicharito, Marcelo and Sergio Ramos about the current situation of the team using Skype video conference.
“We have thrown ourselves into this project so that people can enjoy every moment of their lives to the fullest thanks to our tools” said Sebastián Lancestremère, General Manager of Sports Business in Microsoft. “We are thrilled to offer solutions for the millions of Real Madrid fans around the world and to contribute to make their passion for football more exciting. ‘The Fan Sticker Album’ aims to make Real Madrid fans even closer when rallying for their team and to create a real global community thanks to the new technologies.”
Technologies For Connection
The “Fan Sticker Album” is the perfect example of how Microsoft technology can be a bridge between people anywhere in the world. This new initiative is supported by Microsoft Azure, offering an open, secure and flexible platform in the Cloud for organizations. Giving service to 57% of the companies in Fortune 500, Azure includes more than 1,000 services and applications developed by Microsoft partners. Around 1,000 companies per day bet on this solution all over the world because Azure guarantees full flexibility when it comes to solution scalability, and to ensure that storing, data recovery and backup configuration are more efficient and cheap.
Furthermore, to allow natural interaction between Real Madrid players and fans around the world during an event, Microsoft made available Skype for Business. This is a tool that reinvents productivity by tearing down the distance barriers and it will replace Microsoft Lync by mid-2015.
Nowadays, Skype allows more than 300 million users to call, video-call or send messages to people who are hundreds or thousands kilometers away through everyday devices such as tablets, smartphones and computers. Skype for Business, aiming to transform the way in which people communicate inside organizations, will bring those benefits to the professional field through a new user experience along with a new server, and by being implemented in Office 365.
