Soccer Event: Fans’ Energy Powers The Launch to Reveal Players and Showcase the Home Kit
PUMA launched the Arsenal 2015/16 home kit through a live show at Emirates Stadium. North London’s skyline glowed red as over 1000 fans showed their passion to power a physical red glow that intensified as the chanting grew louder. Club legend Thierry Henry and star DJ Gilles Peterson whipped the crowd into a frenzy as they sang about the North Bank and Clock End terraces. When the fan power peaked, Arsenal’s first team players Santi Cazorla, Héctor Bellerín, Tomáš Rosický, Nacho Monreal and Danny Welbeck appeared on stage, showcasing the new kit to the fans.
Cazorla, Arsenal’s midfield maestro and PUMA player said: “Our fans are incredible and play a really big role in our performance and motivation. Being at the Emirates this evening and seeing so many of them chanting and supporting us was really great. There was so much passion in the crowd, it reminds us how lucky we are to have these supporters. The kit has a lovely design, classic like an Arsenal kit should be with some very nice design features.”
Bellerín, Arsenal’s flying fullback and PUMA player said: “It’s been a good season and winning the FA Cup was a great finale. The Arsenal fans are really important for us and their support really helps us play. They were in superb form tonight. The atmosphere was electric and seeing the fans so hyped about the event and hearing them support us with such passion was brilliant. The new home kit looks good. The tradition of red and white is very important to the club and players and PUMA has done a great job of coming up with a new design that combines our traditions with a modern look.”
For PUMA’s second season of partnership with Arsenal, the Global Sport brand has designed the 2015/16 Arsenal home replica shirt with a modern approach to materials, combined with a more formal and traditional silhouette. The shirt features a grandad collar and gold piping trim around the collar edge. The colour stays true to The Gunners’ classic red and white strip that first appeared in 1933. The main body is red to represent the tradition of Gunners and Gooners through the years, with bold jacquard stripes running horizontally. The white sleeves feature PUMA’s classic Form Strip, elegantly highlighted with red piping and combined with mesh inserts for breathability.
PUMA’s 2015/16 Arsenal campaign Powered By Fans, represents the importance of Arsenal’s fans to the club and players. The fans play a major role in the performance of the team and the campaign represents this energy and how it can motivate and energise the players.
The home replica kit and full collection of fan wear will be available in-store from the 25 June 2015.
