New York City FC Expand Globally Online with Launch of Chinese Website
The City Football Group affiliate has expanded its global presence online with the launch of a new Chinese website and social media account on Weibo. The launch highlights the club’s effort to tap into the Chinese market in the vibrant city of New York that welcomes a million tourists from China every year.
Soccer News from NYCFC: In conjunction with Lunar New Year, New York City FC has expanded its global online footprint with the launch of its new Chinese website and social media platform, Weibo.
These are the only Chinese-language digital platforms in Major League Soccer (MLS).
In addition to the Club’s official site in English and Spanish, the Chinese website and Weibo account will allow the Club’s growing fan base from across the globe and in New York City to access to its digital content in real-time in the Chinese language.
New York City FC President, Tom Glick, said:
“The Chinese community is important to New York City FC as we continue to gain supporters from New York City’s local Chinese groups and increase our global fan base from locations abroad. We are proud that our new platforms will allow us to interact with our Chinese speaking supporters.
We are also fortunate that our home is New York City, a place where one million Chinese tourists travel every year. We are seeing ‘soccer tourism’ increase tremendously so we welcome these visitors to come to one of our matches at Yankee Stadium while they are enjoying the world class shopping, dining and sightseeing that New York City has on offer.”
Visit sites here:
New York City FC Chinese website: www.nycfc.com/china
New York City FC Weibo account: http://weibo.com
New York City FC Spanish website: www.nycfc.com/es
New York City FC English website: www.nycfc.com
Source: New York City FC. Photo Cred: New York City FC
