NWSL Steps Up Soccer Coverage With Opta as Official Data Partner
As the NWSL experiences enormous growth, high standards are expected in order to progress the influence of the game around the globe. The 2017 NWSL season is welcomed with national broadcast coverage provided by Lifetime, as well as the extension of its partnership with Opta as the league’s Official Data Partner.
NWSL Soccer News: The National Women’s Soccer League (NWSL) has announced a three-year partnership with Opta, the world’s leading provider of live, detailed sports data, to become its Official Data Partner. The agreement will provide teams, fans and media with more tracked, recorded and databased action than ever seen in the league.
SoccerToday’s Diane Scavuzzo spoke with Opta’s Oliver Miller-Farrell, Business Development Director of Content in North America who confirmed the new partnership with NWSL will give fans fun stats and access to great data.
Oliver Miller-Farrell said, “We are delighted to be announcing our official partnership with NWSL, a league which has pioneered the women’s game and one which we have been eager to work alongside. This is a historic time for the league, and this partnership will only further energize that momentum and support its continued growth.”
“As leaders in data-driven content, Opta will give NWSL fans and supporters the ability to dive deeper than ever before into their favorite teams and players, shinning a bright light on the league’s action,” said Miller-Farrell
Opta will manage and deliver live statistical analysis for all NWSL games, including regular season and playoff matches. Opta collected full data coverage during the 2016 NWSL season. The complete analysis data will be available to fans on the new NWSL website and app, including live match centers as well as player and team seasonal analysis.
The partnership will feature a number of components that go beyond web integration, including press box statistics distribution via Opta’s LiveMonitor platform, live statistical querying for broadcast partners, and Opta curated editorial content to enhance the league’s narrative.
The partnership provides increased use of live statistics on digital, social and TV broadcasts, helping to promote the NWSL in the U.S. and abroad by driving more consistent and greater buzz among fans around the world.
“The evolution of data analytics has been crucial to the development of the modern game, we are thrilled to be partnering with Opta to provide our players, coaches and teams the data insights that will give our league an elevated platform,” said NWSL Managing Director of Operations Amanda Duffy. “Our fans will also experience enhanced engagement with statistics to support their favorite players and teams throughout the season.”
Opta will also be supporting the performance analysis for each NWSL club with ProVision, the latest advanced data and video analysis tool from OptaPro and TruMedia.
“With OptaPro supporting each team’s performance analysis, this partnership reflects a truly holistic effort to enhance and develop the women’s professional game, a first of its kind. This marks a new era for data analysis in women’s soccer,” Miller-Farrell added.
Photo Credit: National Women’s Soccer League
