Boston Breakers Announce Partnership with Bud Light
The Boston Breakers partner with Bud Light as the NWSL club aims to tap into the 21 to 30-year-old market for the remainder of the 2016 season. Bud Light will be present at three matches and will sponsor the Boston Cup – a 5v5 tournament held before the Breakers’ match this weekend against the Orlando Pride.
NWSL Soccer News: The Boston Breakers announced today a partnership with Bud Light.
“This is an exciting partnership for us as we look to tap into the 21 to 30-year-old age group,” Boston Breakers general manager Lee Billiard said. “With Bud Light’s knowledge and promotion to that crowd, we hope to see a greater awareness of our team along with an increase in attendance of that specific demographic. Bud Light will also be promoting us during their own weekly activations, which is huge exposure for us. It’s going to be an exciting partnership.”
Bud Light will bring its “Build-a-Bar” to three Boston Breakers home games: July 31, Aug. 31, and Sept. 24.
Bud Light is also sponsoring the upcoming Boston Cup, a 5v5 tournament to be held Sunday, July 31, at Jordan Field prior to the Breakers’ match this weekend.
The Breakers return to action on Sunday, July 31 (6 p.m. ET) against the Orlando Pride.
Source/Photo Credit: Boston Breakers
