New Columbia Sportswear and Major League Soccer Co-Branded Outerwear and Apparel
Soccer News: Soccer is starting to attract more sponsors and this is good news for all of us soccer lovers. Here is another partnership with a major sportswear company and professional soccer come together to offer fan gear.
Columbia Sportswear and Major League Soccer (MLS) recently announced a new collaboration featuring co-branded outerwear and apparel for men, women, and children.
This agreement covers all 23 MLS soccer teams in the United States and Canada, and the products will be available for fans to buy soon.
Columbia’s quarter zip long sleeve shirt featuring MLS team Portland Timbers
The relationship with MLS is a natural fit for Columbia, extending the brand’s outdoor clothing to soccer fans so they can enjoy the outdoors in their team’s official gear. The MLS collection of outdoor performance apparel features several of Columbia’s innovative technologies, proven to keep people warm, dry, cool and protected.
“Major League Soccer is expanding rapidly, fueled by some of the most passionate fans in all of sport,” said Joe Boyle, Columbia Brand President. “That excitement, combined with the longest schedule of the major North America pro leagues, provides a unique opportunity for Columbia. Whether an early season Timbers match during a Portland downpour or a mid-summer contest in sweltering Orlando, these products are designed to keep these incredible fans comfortable in all conditions.”
The Columbia collection with MLS will be comprised of a broad selection of styles, from jackets to polos to layering pieces. Columbia’s popular PFG (Performance Fishing Gear) range will be included, along with several of the company’s award-winning innovations. Many products will feature Columbia’s weather-defying technologies including OutDry™ Extreme, Omni-Freeze™ ZERO, and Omni-Shade® Sun Deflector, among others.
“We are thrilled to collaborate with Columbia to ensure that the weather will never stand in the way of our fans’ ability to support their teams,” said Maribeth Towers, MLS Sr. Vice President of Consumer Products. “As our legions of fans continue to grow, we’re excited to work with Columbia to offer them some of the best technical outdoor gear available.”
Source: Columbia Sportswear Press Release