Liverpool FC Reveals Third Kit in Hong Kong
Liverpool FC is preparing for the 2017/18 campaign as the Premier League club revealed its third kit during preseason tour. The Red also announced Falken Tires as a Global Partner and Official Tire partner with the goal of creating innovative initiatives including exclusive content to bring the Clubs’ fans closer to the action.
Soccer News: Liverpool FC First Team players James Milner, Adam Lallana, Simon Mignolet and Philippe Coutinho revealed the 2017/18 New Balance third kit in Hong Kong – the first stop of the Reds’ 2017/18 preseason tour.
The third kit – set to be debuted at the Club’s Premier League Asia Trophy match against Crystal Palace on the July 19th – continues the theme of celebrating iconic periods from Liverpool FC’s 125-year history. Taking its design inspiration from the original wooden signage of the famous Kop stand, the kit features a ‘Bold Citrus’ and black colorway.
Launched as part of the ‘Pure Liverpool FC’ campaign for the 2017/18 season, the kit and accompanying training kit celebrate the clubs 125th anniversary — a unique feature of all the New Balance kits for the 2017/18 season.
To commemorate the tragic events of Hillsborough, the 96 emblem, encased by the eternal flames sits at the nape of the neck. The jersey also features a debossed ‘125’ to the shoulder seam tape and is framed by a black collar and trim, and is completed by Bold Citrus shorts and Bold Citrus socks with a black trim.
“This year’s campaign is all about celebrating what makes Liverpool FC the iconic club it is today and the Kop is certainly a key icon in the club’s 125-year history,” said General Manager of New Balance Football, Richard Wright. “The New Balance design team has done an excellent job in creating a strip that the fans and players can wear with pride.”
In addition, Liverpool FC has also announced Falken Tires as a Global Partner and Official Tire partner of the Club. The partnership was launched on Monday in Hong Kong, as part of the Reds preseason visit.
Falken will also benefit from a range of marketing and promotional rights including digital and social media support, pitch side LED, stadium branding and access to Liverpool FC players and Legends.
“Falken has great synergy with the Club, their focus on attitude and performance align nicely with the Clubs’ values of ambition and commitment,” said Billy Hogan, Chief Commercial Officer and Managing Director at Liverpool FC.
Photo Credit: Liverpool Football Club
