FC Bayern & HUGO BOSS Partner to Display Excellence
FC Bayern Munich and HUGO BOSS have announced a partnership that will provide the Bundesliga club with the latest fashion gear. Selected items from the collection will be available in stores worldwide beginning August 2017.
Soccer News: FC Bayern Munich has announced a new partnership with luxury fashion company, HUGO BOSS. The two major German contenders in the worlds of soccer and fashion unite with the team stepping out for the first time in the new collection this month when traveling to Asia for preseason.
FC Bayern is the reigning champion of the Bundesliga and holds the record for most titles and cups.
“We are honored to work with a team of this caliber,” said Mark Langer, CEO of HUGO BOSS. “As a brand, we are dedicated to dressing those who strive for success in their field and Bayern is the epitome of that.”
The level of excellence displayed by the club makes HUGO BOSS a perfect match.
“HUGO BOSS is synonymous with quality and professionalism, so for us the brand is the perfect partner to team up with,” said Karl-Heinz Rummenigge, Executive Board Chairman of FC Bayern. “We are constantly on-the-go, traveling from one match to the other and BOSS collections offer impeccable styles that cater to this active lifestyle.”
The players will wear two looks developed exclusively for Bayern. Created by the BOSS design team, the official collection references the red and blue detailing of the club logo.
For formal events, the squad will wear a dark blue slim-fit suit, crafted from the finest Italian wool with natural stretch for comfort and flexibility. Completing the tailoring, the players will wear a sharp spread-collar shirt in stretch-cotton fabric and a blue silk knitted tie with a red edge.
While traveling, the squad is outfitted in easy-to-wear cotton chinos combined with a modern denim shirt and a hooded jacket in lightweight nylon as the final layer. Paired with leather sneakers, the look is sartorial without compromising the comfort required by the fast-paced lifestyles of global travelers.
BOSS will also outfit the team officials in sharp-cut tailoring featuring the same custom design and palette, inspired by FC Bayern’s colors.
Photo Credit: Hugo Boss
