Soccer News: “Your Shot” Promotion Kicks Off
As part of their partnership, el Jimador tequila and U.S. National and Everton goalkeeper Tim Howard announce the launch of the “Your Shot at $1 Million” program. Targeting soccer fans and consumers 21+ nationwide, the promotion aims to reach el Jimador’s diverse millennial audience by providing a once-in-lifetime sweepstakes to take on Tim Howard for the chance to win $20,000 and $1 Million in Las Vegas during the program’s grand finale.
The contest is open for entries now through August 20 to legal drinking age consumers who are legal residents of the U.S.
To participate, consumers can either text the letters JIMADOR to 68405 or submit the online form. No purchase is necessary and is valid where legal.
Five prize winners will be selected at random from all eligible entries and be notified by telephone, email and or text message on September 5. Winners along with a guest will be flown to Las Vegas where the winner will have an opportunity to kick a penalty shot against Howard for the chance to win $20,000. If the winner scores a goal, he or she will participate in a second round kick for the chance to win $1,000,000.
“el Jimador consumer yearns for new and exciting once-in-a-lifetime experiences,” said Mark Grindstaff, Global Brand Director, el Jimador. “With this promotion, we are not only solidifying our commitment to soccer by creating national and regional contests, but also aligning our brand with an organization that is committed to the advocacy of Tourette Syndrome (NJCTS), a charity close to Tim Howard’s heart.”
Howard has been a long-time partner of NJCTS. As part of el Jimador’s commitment to social responsibility, the brand is continuing the partnership by choosing the New Jersey Center for Tourette Syndrome to serve as the benefiting charity for the “Your Shot at $1 Million” program. If the winners in the Las Vegas event miss the goal or their shot is blocked by Tim Howard, the money will go to New Jersey Center for Tourette Syndrome. Additionally, for every legal drinking age consumer that uses hashtag #KICKTS, el Jimador will donate $1 to NJCTS up to $25,000.
“I’m thrilled to partner with el Jimador for this contest where I’ll be able to have one-on-one time with my fans,” said Howard. “Additionally, I’m glad to find a unique and fun way to raise money and awareness for the New Jersey Center for Tourette Syndrome, an organization I am passionate about and share in their mission to promote education about this disease.”
