Chelsea FC Announce New Partnership with Nike as Uniform Outfitter
Chelsea FC has officially partnered with Nike as its official kit supplier, marking the end of the English club’s tenure with adidas in previous years. Chelsea will embrace a new Nike kit beginning the the 2017/18 campaign with its Academy and Ladies teams also receiving specially crafted uniforms.
Soccer News: Chelsea Football Club announced a new partnership with Nike, which represents the largest commercial deal in the English club’s history.
The business of soccer is obviously booming and there is a lot of money to be made. The desire to increase the average spend per fan is on every club and manufacturers’ mind and significant partnerships in this market help build the business. What is adidas’ loss becomes Nike’s win.
The long-term agreement will see Nike, the world’s leading sports footwear and apparel company, become the official kit supplier beginning the 2017/18 campaign.
Nike will produce kits for the first team, Academy and Ladies teams, as well as a full range of clothing for Chelsea’s millions of supporters around the globe.
The partnership marks the end of adidas outfitting Chelsea as the American brand reaches into the London market.
Chelsea director Marina Granovskaia said: “This is an incredibly exciting and important deal for the club. Like Chelsea, Nike is known around the world for its excellence and innovation and we look forward to working together in what is sure to be a successful partnership. We believe Nike will be able to support our growth into new markets as well as helping us maintain our place among the world’s elite football clubs.”
Trevor Edwards, President of the Nike Brand, said: “Chelsea is a world-class club with a rich tradition and passionate fans across the globe. The partnership with Chelsea reinforces our leadership position in football. We are excited to help grow the club’s global reach, serving players and supporters with Nike innovation and design.”
Photo Credit: Nike
