Atlanta’s MLS Expansion Team Has A Name, Logo & Club Colors
Soccer News: Atlanta United FC, kicking off in 2017, unveiled their club badge and colors on Tuesday night at an event held for club supporters at a local midtown Atlanta establishment.
Owner Arthur Blank, club president Darren Eales and technical director Carlos Bocanegra were all in attendance, and the reveal was made through a video narrated by long-time soccer commentator Jon Champion.
The team’s logo features a circle reminiscent of the city’s seal and Olympic heritage with a bold “A” at the center of the circle. Behind the “A” are five black and red stripes representing the five pillars of the club: unity, determination, community, excellence and innovation.
Atlanta United FC, who will play their home games in a new state-of-the-art, retractable-roof stadium in downtown, will sport three primary colors: black (symbol of strength and power), red (a reflection of pride and passion) and gold (representing excellence).
The club also unveiled its new Twitter hashtag: #ATLUTD.
Watch the name and logo unveil here:
