SoccerToday News Soccer Locker Review: Watch Lovers’ Alert – How does Super Star Leo Messi Tell Time?
Now that Cristiano Ronaldo tells time with TAG Heuer – Ronaldo recently joined the Swiss pioneering watch brand’s star team of sports & celebrity ambassadors – it is Leo Messi’s turn to remind us how he tells time with Audemars Piguet. What a great gift for the soccer lover who has everything? The watch worn by his favorite soccer star!
Not to be out done on the watch front, four-time Golden Ball winner Leo Messi paid a visit to the Manufacture Audemars Piguet in Le Brassus. An ambassador of the Swiss brand since 2010, the Argentine-born prodigy took the opportunity to ‘enrich’ his knowledge of Haute Horlogerie.
Related Article: Look how Ronaldo Tells Time! Football superstar joins TAG Heuer
Accompanied by François-Henry Bennahmias, CEO, Audemars Piguet, Messi visited the workshops where his namesake limited-edition watch is made.
Wearing the platinum version of the Royal Oak Leo Messi chronograph, he met the watchmakers who produced these timepieces. “I was impressed by the difficulty involved in assembling a watch part by part. There are so many components and they are so tiny! It takes such a lot of work, time and concentration to complete a watch,” said Messi.
Considered one of the world’s best football player, Messi discovered many similarities between watchmaking expertise and his own art, particularly in terms of the constant quest for perfection.
“To produce a watch, you have to make it the unique object of your attention, focus on your task, set aside everything that’s going on around you, and do whatever it takes to ensure the result is perfect,” said Messi.
In a few weeks, Messi will be heading to Brazil with the Argentina team for the 2014 World Cup. As captain of the squad, Leo will be driven to raise the bar for himself. Perhaps Audemars Piguet’s philosophy, “To break the rules, you must first master them,” will be useful. Fans will watch and see. They just will not see the Piguet watch on the field.