Mastercard Announced as Official Partner of NWSL
The NWSL is set to kick off the 2021 campaign this weekend with 10 teams suiting up across the league. Following a historical year of support for women’s sports, Mastercard has partnered with the NWSL to provide a platform for elite athletes to showcase their skills and passion for the sport.
The partnership highlights Mastercard’s commitment to reshaping the way our world is constructed. The company believes too much of the world was designed without women in mind or involved. The company hopes to bring diverse perspectives to the table to unlock powerful ideas that open the industry and the world’s possibilities to women.
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NWSL NEWS: The National Women’s Soccer League (NWSL) has announced Mastercard as an official partner ahead of the 2021 campaign. The partnership highlights the brand’s commitment to women’s soccer and its fanbase.
Moving forward, Mastercard and the NWSL will work together to elevate the fan experience. Additionally, Crystal Dunn will join the roster of soccer players who serve as Mastercard Global Brand Ambassadors.
“We are excited to welcome Mastercard as one of our Top Tier Partners, a brand with a storied history of creating priceless fan experiences,” said NWSL Commissioner Lisa Baird. “We have the best fans out there. Their commitment to the sport is unrivaled. They deserve to have an experience on par with any major sports league, and that time has arrived. The planned Mastercard activations have the power to unite and energize not only our current fanbase but to bring even more fans in, truly benefitting our players and women’s soccer overall.”
To celebrate the new partnership, Mastercard will roll out experiences both virtually and in person. The VIP Game Day Experience will be live on Priceless with matches also available in the future. These experiences will be held in person and outdoors at NWSL games, which will be in accordance with all local COVID guidelines and state regulations.
The VIP Game Day Experience will give fans the opportunity to watch their favorite NWSL teams at a regular-season match. The fan and three guests will also receive a VIP game-day experience for the team of their choice. The person will enjoy pre-game warm-ups, premium seats, a prepaid Mastercard for food and beverage, and a team gear bag.
“Growing passions and fostering connections is core to what Mastercard stands for,” said Raja Rajamannar, chief marketing and communications officer, Mastercard. “We are honored to support the very passionate NWSL fan base. Together with the league, we look forward to elevating their game-day experiences all season long, bringing fans closer to what they love.”
The NWSL sponsorship also highlights Mastercard’s commitment to diversity and inclusion. As part of this partnership, Mastercard will create a soccer-themed curriculum for its signature science, technology, engineering and mathematics (STEM) program, Girls4Tech™. Mastercard will also dedicate time and resources to educating players on financial wellness, enabling them to pursue opportunities that will bring more ubiquity to sports across gender.
“I’m thrilled to be a global ambassador for Mastercard,” said Dunn. “Our values are aligned in connection, diversity and inclusion. I am confident that together we will build priceless opportunities for women’s soccer fans and players across the country.
The 2021 NWSL Challenge Cup concluded last weekend with Dunn and the Portland Thorns lifting the pre-season tournament trophy. The 2021 regular season is set to kick off this weekend. The full schedule is available here.
Media Credit: NWSL