Manchester City Teams Up With Carlsberg Beer For Preseason Tour
As Manchester City FC prepares for its 2017/18 U.S. preseason tour, the Premier League club has announced Carlsberg Beer as the regional beer partner.
As Carlsberg’s U.S. representative, St. Killian will partner with Manchester City to provide innovative and engaging ways to connect with soccer fans in the United States.
Soccer News: While many Americans think of football and beer, the rest of the world thinks it is more fun to cheer for your team while drinking a beer and watching soccer ….
Premier League side Manchester City Football Club has announced a one-year deal with St. Killian Importing, the exclusive Carlsberg Beer importer in the United States, to serve as the club’s regional beer partner.
Carlsberg will be working with Manchester City during its 2017 preseason tour of the United States.
To kick-start the partnership, on Sunday, May 21, there was a viewing party ahead of Manchester City’s last Premier League game of the current campaign at The Mad Hatter, the popular City bar located in the heart of New York City.
In addition to hosting a sweepstakes competition to win tickets to the Manchester derby taking place in Houston on July 20th, Carlsberg will be running several events to engage fans across City’s games in Houston, L.A and Nashville.
“We’re delighted to be teaming up with an exciting regional partner like Carlsberg who share Manchester City’s passion for creativity and innovation,” said Damian Willoughby, Senior VP of Partnerships for City Football Group. “As we look to embark on our pre-season tour in the United States, we have a unique opportunity to connect with our local fans and create unforgettable memories.”
Photo Credit: Manchester City FC
