GolaNation’s Soccer Locker Review: Behind the scenes of adidas Football – The Making Of The Match Ball For The 2014 FIFA World Cup
The official 2014 FIFA World Cup Brazil™ match ball is the brazuca. Who are the people who bring this to life? What is the story behind the work adidas?
With only three more months to go until the 2014 FIFA World CupTM in Brazil, adidas today launched a series of video clips portraying employees from behind the scenes of adidas Football. Eleven key players from the adidas Innovation Team, Football Design, Sports Marketing, Athlete Services, Football Product Management and more share informative, entertaining and very personal insights about their jobs and talk about their personal experience having been a key member of the adidas World Cup team.
We think this is very cool.
As of today, eleven clips are being rolled out as a weekly series on the adidas Group blog
“For most people, the 2014 FIFA World CupTM officially begins with its kick-off on June 12, for us at adidas, it kicked off a long time ago. adidas employees around the world and from a variety of departments have been working hard to make the World Cup in Brazil happen and to help make this World Cup the best ever – for players, fans, our many partners all around the world, and for the adidas brand as a whole”, said Paul Seline, adidas Project Lead FIFA World Cups, in his opening post on the adidas Group blog.
Why is Brazuca more than just a football?
How is the game of football changing and how does adidas manage to shape the future of it? What does it mean for an Argentinian to be the responsible designer of the Argentinian World Cup jersey and why does the Sports Marketing manager responsible for the German Football Federation believe he has the best job in the world?
These questions and many more are being answered in a very authentic and personal way by people who not only work in football but also live and breathe football – people who are football.
Did you know adidas has made every FIFA World Cup™ ball since 1970, and most likely will continue to do so until 2030! Soccer star Leo Messi, Dani Alves and Steven Gerrard love the ball as do all the soccer fans who have one to call their own.
More fun facts about this year’s World Cup ball:
The brazuca was named back in September 2012 following a public vote in Brazil involving 1 million football fans; the name “brazuca” is an informal local term which means “Brazilian”, or to describe the Brazilian way of life. The colours and ribbon design of the ball panels symbolise the traditional multi-coloured wish bracelets worn in the country (fita do Senhor do Bonfim da Bahia), in addition to reflecting the vibrancy and fun associated with football in Brazil.
brazuca went through a thorough testing process over a two and a half year period involving more than 600 of the world’s top players and 30 teams in 10 countries across three continents, making it the most tested ball ever by adidas and ensuring that it is suited to all conditions. Clubs involved in testing included AC Milan, Bayern Munich, Palmeiras and Fluminese. Players involved in the process included global football stars Leo Messi, Iker Casillas, Bastian Schweinsteiger and Zinedine Zidane.
About adidas Soccer: adidas is the global leader in soccer and official partner of FIFA World Cup, FIFA Confederations Cup, UEFA Champions League, UEFA Europa League, UEFA European Championships and Major League Soccer. adidas sponsors the world’s top clubs and players including Real Madrid, FC Bayern Munich, AC Milan, Flamengo, Chelsea, Leo Messi, Gareth Bale, Mesut Özil, Dani Alves, Oscar, Xavi, Karim Benzema, Bastian Schweinsteiger, Jozy Altidore, Omar Gonzalez and Graham Zusi.