Carl Schloessman Is New Chief Operating Officer
Los Angeles Football Club (LAFC) announced veteran marketing and sales executive Carl Schloessman has joined the Club as Chief Operating Officer (COO).
Schloessman will be responsible for all revenue and operations for the new Major League Soccer (MLS) Club, including all income generating initiatives, such as sponsorships and naming rights, as well product development, team merchandising, marketing, sales, ticket pricing and other revenue fulfillment programs.
The addition of Schloessman as COO is part of LAFC’s continued growth and marks the next phase in the Club’s organizational development as it prepares for its inaugural MLS season.
“Carl is a world-class leader and expert in live entertainment and sports,” said Tom Penn, LAFC President and Owner. “His extensive knowledge and experience in the Los Angeles market will be invaluable to LAFC as we near a decision on our new stadium.”
Schloessman comes to LAFC after six plus years serving as Executive Vice President Sales and Marketing for Live Nation’s clubs and theatres division. Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management.
“I am thrilled to be working with both an amazing ownership group and dynamic front office team,” said Schloessman. “The opportunity to build a top-tier MLS Club in Los Angeles from the ground up is unparalleled. We look forward to bringing all the passion, energy, enthusiasm and excitement of a world-class team to this great city.”
