Taking Hydration To A New Scientific Level with Zero Sugar
Gatorade is a popular sports drink containing electrolytes which help athletes replace what their bodies lose while being active. Gatorade has taken sports drinks to a new height with cool creative which visually demonstrates their scientific approach to revitalizing some of the world’s top professional athletes.
Gatorade is a familiar household name. The brightly colored liquid in Gatorade’s bottles litter the soccer fields of America from coast to coast and the debate rages on … is drinking Gatorade good for you or should high-performing athletes, especially soccer players chose water instead?
The new ad campaign just released by the company supports their claim that top professional athletes drink Gatorade and therefore, so should you.
You Fuel Us, We Fuel You, featuring some of today’s greatest athletes: famous tennis player Serena Williams, Boston Celtics forward Jayson Tatum, triathlete Lionel Sanders and American born, Borussia Dortmund midfielder Christian Pulisic. Pulisic also plays on the U.S. Soccer Men’s National Team.
Gatorade New Mantra: “While the best athletes sweat, we study their data. While the best athletes train, we analyze their performance. While the best athletes push their game, we push ours.”
For over 50 years, Gatorade has been committed to the athlete, and that continues today – now, more than ever.
Realizing that customization and personalization are the next frontier of sports nutrition, this campaign showcases how Gatorade combines science-backed products with newly designed equipment and tracking technologies to provide fueling recommendations specific to an individual athlete.
Gatorade’s G Zero
Gatorade has ushered in their new, zero-sugar thirst quencher to provide hydration options for more athletes in more athletic occasions. The idea is to offer even more choices to mix and match how athletes fuel and hydrate.
Personally, I thought there were enough colors to confuse most shoppers who often stop in the aisle trying to remember their kids’ favorite flavors.
Athletes lose more than water when they sweat.
Because dehydration can lead to decreased performance, it is important for athletes to stay hydrated and replace electrolyte losses.
The key electrolyte in Gatorade Zero, sodium.
Sodium helps replace what is lost in sweat and supports hydration by stimulating thirst and supporting fluid balance.
REPLACE WHAT YOU SWEAT OUT
After all, if Gatorade restores amazing soccer players like Pulisic, it could only help the average player reach better performance.