Dr Pepper Dallas Cup Inks Landmark Multi-Year Broadcast Agreement with Univision Deportes
Soccer — even youth soccer — is going on TV. Dr Pepper Dallas Cup, the oldest and one of the most prestigious international youth soccer tournament in the USA — they have reached a five-year broadcast agreement with Univision Deportes, the multimedia sports division of Univision Communications Inc.
Soccer News: Univision Communications Inc (UCI) — the parent company of UDN (Univision Deportes Network), the No. 1 Spanish-language sports network has formed a powerful partnership with Dr Pepper Dallas Cup. This agreement marks the tournament’s first multi-year agreement with a national media company.
Univision Deportes will broadcast select Gordon Jago Super Group matches, including the semi-finals and final of the elite bracket on UDN (Univision Deportes Network), the No. 1 Spanish-language cable sports network in America.
Additionally, as part of the agreement, Dallas Cup and Univision Deportes will jointly develop an elite U-14 tournament, which will mirror the U-19 Gordon Jago Super Group. The premier tournament will be played concurrently with Dr Pepper Dallas Cup and will have first round, semi-final, and championship matches televised nationally.
“As the home of soccer, our commitment must go beyond broadcasting the best leagues and events from around the world, and includes becoming a driving force of the growth of the beautiful game in America,” said Juan Carlos Rodriguez, President of Univision Deportes.
“Partnering with the Dr Pepper Dallas Cup will allow us to showcase the stars of tomorrow and provide boys and girls the opportunity to shine in front of a national audience”.
The 2017 Dr Pepper Dallas Cup laid the blueprint for the new partnership, as UDN aired national broadcasts of the Super Group semi-finals and final, and of the U-14 championship match this past spring. The extended broadcast commitment from Univision Deportes will continue to provide heightened nationwide reach for the tournament in 2018 and beyond.
Univision Deportes will support the national broadcasts with daily features, including interviews, highlight packages, and off-field coverage centered around the Dr Pepper Dallas Cup. The tournament, which annually hosts over 4000 players and 250 referees from all corners of the world, provides participants with the opportunity to engage with the Dallas community at local schools, hospitals, and advocacy centers.
The enhanced exposure provided by Univision Deportes will give viewers a further glimpse at what makes Dr Pepper Dallas Cup a one of a kind tournament experience.
“We are honored to welcome Univision Deportes and UDN to the Dr Pepper Dallas Cup family,” said Dallas Cup Executive Director Andy Swift.
“Univision Deportes’ tremendous commitment to our tournament recognizes and reinforces that the Dr Pepper Dallas Cup is one of the premier youth soccer tournaments in the world, and provides our participating athletes with a national, multi-media platform in which to showcase their elite talents. As we approach our 40th anniversary, we are thrilled about the extensive exposure the tournament will receive, highlighting why Dallas Cup is such a unique and special event.”
Dr Pepper Dallas Cup XXXIX will be held from March 25th through April 1st, 2018. Opening day of the tournament will feature a Super Group triple-header at the historic Cotton Bowl Stadium. Additional group stage games will be played at MoneyGram Soccer Park and Richland College Soccer Complex, setting the stage for Championship Weekend at Toyota Stadium in Frisco.
Premier League giants Arsenal FC and Manchester United, Liga MX champions Tigres, Copa MX champions CF Monterrey, MLS Cup champions Toronto FC, defending Super Group champions FC Dallas, national US academy champions Atlanta United, and Brazilian youth academy powerhouse EC Vitoria are among the teams participating in the 2018 Gordon Jago Super Group. Univision Deportes’ broadcast schedule will be announced at a later date.
About Dr. Pepper Dallas Cup: Dr Pepper Dallas Cup is the oldest and most prestigious international youth soccer tournament in the United States. Consisting of age groups from U13 to U19, Dallas Cup averages more than 100,000 spectators during tournament week. Since its inception in 1980, Dallas Cup has hosted teams and referees from across 47 states, six continents and more than 100 countries. Follow Dallas Cup on Twitter, Facebook and on Instagram.
About Univision Deportes: Univision Deportes is the multimedia sports division of Univision Communications Inc. (UCI) and includes UDN, the No. 1 Spanish-language sports network in the U.S.
Univision Deportes’ portfolio of rights includes all 18 teams in Liga MX, the Mexican National Team, the U.S. Men’s & Women’s National Teams, Major League Soccer, Copa MX, CONCACAF Gold Cup, CONCACAF Champions League, international friendlies, select matches from Liga de Ascenso in Mexico, FC Barcelona TV and Bayern Munich TV, Mexico’s Campeón de Campeones and SúperCopa, and Formula 1.
Univision Deportes is also the exclusive home to shows such as Premios Univision Deportes, Solo Boxeo, Republica Deportiva and Contacto Deportivo, the highest-rated Spanish-language sports studio show in the U.S., and delivers comprehensive coverage across platforms on all the latest from the NBA, NFL, MLB, and world of boxing.
Source: Dr Pepper Dallas Cup Press Release