DICK’S Team Sports HQ Platform Grows with the Addition of Affinity Sports
The world of youth sports has become fertile territory for large companies looking to grab their share of the growing market. Today, DICK’S Sporting Goods acquired Affinity Sports, the leading online registration software platform in youth soccer. Last month, NBC Sports acquired SportNgin, a competitor of Affinity’s — and in April, Blue Star Sports acquired Bonzi. DICK’s acquired Blue Sombrero in 2012, another technology provider in the youth market.