NWSL Named Cutter Insect Repellent as Official Sponsor
Cutter Insect Repellent has been named as the official sponsor of the National Women’s Soccer League, U.S. Soccer and the U.S. Men’s and Women’s National Teams. Cutter made its debut at the USWNT’s match versus South Africa in Chicago last week and will present at the team’s friendly versus Costa Rica on July 22nd.
NWSL Soccer News: Spectrum Brands, Inc. – Pet, Home & Garden Division and Soccer United Marketing, LLC today announced an exclusive, multi-year agreement that will make Cutter brand the official insect repellent of U.S. Soccer, including the U.S. Men’s and Women’s National Teams, and the National Women’s Soccer League. The sponsorship
includes advertising and promotional rights, field-level signage and in-market activities.
“With the rapid growth of soccer at all levels in the United States, combined with the popularity of the U.S. Men’s and Women’s National Teams, comes the opportunity for our Cutter brand to connect with a consumer base that is diverse, active and on the rise,” said Eric Kenney, the Company’s Division Vice President of Home & Garden Marketing. “Given recent publicity regarding the Zika virus, the continued concern about mosquito-borne illnesses is understandable. Through our partnership with U.S. Soccer and the National Women’s Soccer League, our Cutter brand will strive to help everyone, from soccer parents and fans to world class athletes, learn how to better protect themselves from mosquitoes for more than 50 years.”
Cutter branding made its debut at the U.S. Women’s National Team match against South Africa on July 9 in Chicago and will also be present at the match against Costa Rica on July 22 in Kansas City.
“Spectrum, owner of the Cutter brand has proven to be an advocate for outdoor safety and mosquito bite prevention and a strong supporter of soccer in the United States,” said U.S. Soccer President Sunil Gulati. “We believe this will be a great partnership that will go a long way in educating and better protecting our fans and athletes from mosquito bites. U.S. Soccer and the NWSL look forward to partnering with Spectrum’s Cutter brand for many years to come.”
To help consumers better understand how to effectively protect themselves from mosquitoes, the Company developed an information page with tips and information for consumers here. The Company plans to further the reach of its mosquito protection message through the sponsorship.
Spectrum Brands, Inc. – Pet, Home & Garden Division is a global leader in lawn and garden and home pest control products, and personal insect repellents. The company offers a broad portfolio of market-leading, widely trusted brands including Spectracide®, Cutter®, Repel®, Hot Shot®, Black Flag® and Liquid Fence®.
Source/Photo Credit: National Women’s Soccer League
