Chicago Stars FC: Rising with the City, Shining on the Field
The Chicago Stars FC are making a bold statement with their “We Rise/Sobresalimos” campaign. It celebrates the city’s resilience and vibrant culture through a branded CTA train, striking new visuals, and a fresh season kickoff.
The Chicago Stars Football Club is reintroducing themselves to the city of Chicago in a bold new way through the club’s “We Rise/Sobresalimos” campaign. The club will launch the first round of marketing content today using a Chicago Transit Authority’s (CTA) Brown Line train.
“Last year we were excited to unveil the club’s new name and crest,” said Chicago Stars chief marketing officer, Kay Bradley. “Now, with our 2025 Season ‘We Rise/Sobresalimos’ campaign, we continue drawing the parallels between our club and players with the city of Chicago and its residents. Our content draws its inspiration from the design of the city itself. At the same time, ‘We Rise/Sobresalimos’ comes directly from the strength and resilience that Chicagoans show day in and day out, and the unique culture of Chicago neighborhoods.”
Using the city’s 1,900 miles of alleyways—one of the largest in the world—as inspiration, the Chicago Stars designed a look and feel for the season that uses elements found in the city’s vibrant street art, the eye-catching flyers on windows of local businesses, and the wheat-pasted walls that adorn the sides of the city’s towering skyscrapers.
Committed to celebrating the elements that make Chicago unique, the Stars’ mission with this new aesthetic approach is to uplift the voices contributing to its rich tapestry.
To celebrate the campaign launch and draw awareness to the Stars FC home opener Saturday, March 23 at SeatGeek Stadium, Chicago Stars FC will launch a branded CTA Brown Line train that will run throughout the city for the next several weeks. The train design represents the club’s new look and feel and its new fun, cheeky tone, ahead of the 2025 season. On Tuesday, CTA passengers will be greeted by the familiar faces of some of the club’s stars posted on the signage inside the branded CTA train.
Following the launch of the “We Rise/Sobresalimos” campaign, the Chicago Stars will unveil the lineup of 2025 match themes on Wednesday, February 26, and reveal their 2025 secondary kit on Thursday, February 27, in conjunction with the rest of the teams in the National Women’s Soccer League.
Following the initial launch of the “We Rise/Sobresalimos” marketing campaign, the Chicago Stars will release a video airing in early march that highlights Chicago Stars players, fans and the city’s unmistakable façade with the rallying message of strength and resilience as the city exits the challenging winter months and welcomes the rewarding spring that marks the start of a new Chicago Stars season.
In addition, the club has also announced 2025 MATCH THEME NIGHTS:
The Chicago Stars kick off the 2025 National Women’s Soccer League season March 14 in a rematch against the 2024 champion Orlando Pride in Orlando.
They then return to Chicago for a two-match home stand against the Houston Dash (March 23) and Racing Louisville FC (March 30). Fans interested in attending all Chicago Stars matches this season can visit chicagostars.com/tickets to secure Season Ticket Memberships.
