FC BARCELONA TO EXTEND SPONSORSHIP AGREEMENT WITH BEKO – TOGETHER THEY WORK ON EAT LIKE A PRO
FC Barcelona – is known around the globe as More than a Club. Barça is arguably one of the most popular clubs on the planet and with the Camp Nou as the center of its famous player development, this club sets records on every level. According to Forbes, Barcelona has more social media followers on Facebook, Instagram, and Twitter than the 32 NFL teams combined.
Now, Europe’s leading household appliance group will be Barcelona’s main partner and official sponsor of its training kit — Beko becomes a Main Partner alongside Rakuten and Nike.
A joint press conference in the Auditori 1899 at Camp Nou was the venue for the formalization of an agreement whereby Europe’s leading household appliance brand becomes a Main Partner of the club and the Official Sponsor of its training uniform.
This new agreement is a major step forward in the growth foreseen by the Strategic Plan passed by the Board of Directors for this mandate, and is part of the club’s target of proactively seeking out the most suited partners to its own defining values and traits, and to find the world’s best sports marketing contracts in each category.
The event was also used to publicly announce Gerard Piqué as the ambassador for the ‘Eat like a Pro’ campaign.
“I am delighted to be the ambassador for such an important and innovative campaign,” said Gerard Piqué, FC Barcelona.
“As I started to compete at such a young age, I grew up appreciating the importance of a healthy diet and nutrition,” said Piqué.
“And now as a father of two, it is even more important than before,” said Piqué. “Worldwide obesity statistics are shocking and do not look like they are improving, so I am proud to be working with Beko and my club to help to tackle this global problem.”
FC Barcelona and Beko both share values rooted in the desire to make a difference to people’s lives both locally and globally.
The goal of the Eat Like A Pro program is to help tackle the worldwide epidemic of child obesity by teaching children and parents about the importance of a healthy diet by highlighting the way their sports heroes eat in order to perform to the maximum.
The event was attended by the president of FC Barcelona, Josep Maria Bartomeu; the vice president responsible for the area of marketing and communication Manel Arroyo; the Club CEO Òscar Grau; the Barça first team player Gerard Piqué; the vice president of Koç Holding, the largest conglomerate in Turkey and Beko parent company, Ali Y.Koç; Fatih Kemal Ebiçlioglu, president of the Consumer Durables Group at Koç Holding and Hakan Bulgurlu, CEO of Arçelik.
As part of this new agreement, the Beko logo will be on the front of the first team training kit, as well as on the back. The logo will also be on the left sleeve of the playing strip where it has appeared since the 2014/15 season.
Josep Maria Bartomeu, president of FC Barcelona said, “We are celebrating and formalizing a strategic partnership agreement with a global brand and Europe’s leading home appliances brand active in 5 continents, in more than 140 countries, Beko. We are united by a close and trusting relationship that began in the summer of 2014. Over this period, our club’s sporting successes and global projection have also been associated with the Beko image.”
“We are pleased to be extending our relationship with FC Barcelona, one of the best football clubs in the world,” said Ali Y. Koç, vice-president of Koç Holding. “Beko, like FC Barcelona, has made a huge effort throughout its history to improve standards and open new paths. We believe that sport has an incredible power to bring people together through shared values, team spirit and the challenge of bettering ourselves day to day. We are therefore proud to have FC Barcelona at our side because we are working hard for even greater global growth and success over the next few years”.