JIm Madrid
JIm Madrid
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Jim Madrid - SoccerToday Columnist and CEO & Founder of AST. Jim Madrid - SoccerToday Columnist and CEO & Founder of AST. In a career spanning nearly four decades, Jim has assisted players, and sports organizations achieve ever-higher levels of success. Companies as diverse as Nordstrom, Lexus, Paramount Studios, as well as sports organizations such as the Seattle Sounders FC, UC Irvine, UCLA, Seattle U., and Georgia Tech have all benefited from Jim’s expertise. Madrid unique approach to “One Team, One Direction” has achieved unprecedented success. Jim’s highest priority is his purpose of making a positive impact on the culture of youth sports both on and off the field of play. 

HOW TO BE SUCCESSFUL IN SOCCER

Measuring Success On the Pitch With Jim Madrid OP-ED editorial by Jim Madrid Founder and CEO of AST (Advance Sports Technology, Inc.), Jim Madrid has become one of the most highly respected educators …