Soccer Locker Review: adidas Opens The Mercury Center to Promote Creativity in Soccer
adidas promotes creativity in soccer with the launch of The Mercury Center located at Santa Monica Airport. The Mercury Center will display various projects in the technique and skill, design, style, technology and entertainment fields as the iconic brand dives into subculture of the beautiful game.
Soccer News: adidas unveiled The Mercury Center, a three-day incubator for creativity in soccer. Located within the Barker Hangar at the Santa Monica Airport, The Mercury Center opens on the heels of the brand’s latest breakthrough soccer footwear launch across X, Ace and Messi known as the Mercury Pack, and the “First Never Follows” campaign.
Existing as a catalyst for firsts in soccer culture, The Mercury Center brings together various subcultures that have permeated the sport in the United States. In this space, adidas will develop and exhibit several projects aimed at delivering firsts in the fields of technique and skill, design, style, technology, and entertainment.
Field of Firsts
In partnership with motion graphics artists, adidas has created an unprecedented approach for playing and documenting the beautiful game. Utilizing a unique aesthetic, an adaptable soccer field will live alongside a massive interactive screen that players can use to test their limits on the field.
Customization
A team of customizers featuring Chain Gang LA and The Shoe Surgeon will collaborate with attendees to make one of a kind, personalized apparel and footwear. The customization team will also produce a set of bespoke pieces for world-class adidas soccer players and special recipients.
Illustrators and Design
Expressing themselves with pens, patches, and screen-printing, a team of illustrators and designers will produce custom pieces of apparel for Mercury Center attendees.
Jeweler
In collaboration with Guillermo Andrade of Four Two Four on Fairfax, adidas will create a series of custom jewelry pieces to celebrate this summer’s biggest moments and the players who will make them happen.
Fabricator
Coupler MFG has fabricated traditional pieces of soccer equipment, reimagined with chrome finishes and custom features.
Technology Development
Odd Division will utilize adidas’ miCoach Smart Ball technology to develop a virtual reality experience and three dimensional sculpture created from data kicking the ball.
Music
Joe Kay, founder of Soulection, will create soundscapes and DJ sets in real-time as the event progresses.
The Mercury Center is open for select guests through June 3, 2016, with appearances from soccer stars, artists, musicians, and Los Angeles-based personalities over the course of the event, leading up to a special viewing party for the United States vs. Colombia match on Friday night.
Source/Photo Credit: adidas
