Adidas to pay same bonuses to women soccer players as male soccer players for winning the World Cup
It really should not be something we need to celebrate in 2019 but nevertheless, it is a huge milestone. Adidas is drawing a line in the sand and one we can be proud of.
Finally, the light of equality shines on the green pitch. Adidas has determined that gender should not dictate the dollar amount of performance bonus payments.
— adidas (@adidas) March 8, 2019
The famous cleat company will help empower women — and has announced that female soccer players in this year’s FIFA World Cup will receive the same performance bonus as men.
Last week, Eric Liedtke, Adidas’ head of global brands, announced that the brand is committed to encouraging the next generation of sportswomen. This followed on the heels of all 28 members of the U.S. Women’s National squad suing the federation on allegations of gender discrimination in federal court.
What is happening:
Adidas-sponsored players on the team that wins the FIFA Women’s World Cup this year will receive the same performance bonus payments as their male counterparts, the sportswear company said on Friday. Adidas athletes include mid-fielders Lindsey Horan and Morgan Brian. Maybe the question we should have been asking is:
WHY NOT PAY THE SAME BONUSES TO WOMEN AS TO MEN?
Nike’s highly popular TV spot featuring Serena Williams paid tribute to the many contributions of female athletes … is Nike going to do the same and pay their sponsored athletes on the U.S. Women’s National Team the same performance bonuses as their male counterparts?
Out here Heart and Soul:
According to Adidas, Women in sport lack visibility – research shows thatonly 4% of sports media coverage in the U.S. is dedicated to women’s sport – adidas is tackling this problem head on by pursuing equality and representation in the media.
SoccerToday pledges to help and cover more women in soccer.