First Never Follows Film Series by adidas Returns Ahead of the 2016/17 Season
adidas released the teaser video for the return of its First Never Follows film series in a call to use your skills on the pitch as the new form of trash-talking. The trailer includes a prelude of the campaign with future films in the series focusing on each of adidas’ six largest football clubs.
Soccer News: Ahead of the new season; there is endless speculation and gossip amongst the media, fans, ex-players and experts about players and clubs – who will succeed and who won’t. The First Never Follows film series is a statement that the time for talking is over, and a call to let the players do the talking on the pitch instead.
The latest trailer film is a prelude for individual, bespoke films for each of adidas’ six largest clubs – Real Madrid, FC Bayern Munich, Manchester United, Chelsea, Juventus and AC Milan – to be revealed from tomorrow. These films will feature adidas stars from across the six clubs and will also launch the third kits of each club for the coming season.
In the film, Paul Pogba can be seen wearing the new Solar Yellow ACE 16+ PURECONTROL, defiantly telling viewers not to believe everything they read in the papers.
Source/Photo Credit: The NewsMarket